"Ex nihilo nihil"
- nothing comes from barrenness.

We owe to each other, we owe to the past and the present.


Tarja Toikka
in search of (professional) identity

Studies at UIAH, why in this Net Culture group
In Professional Transfer program, targeted to "seniors"
who are working in the media, culture or education field.
Interested in media narration and in visual design,
also curious and unpatient to see, what will interactive media become.
What are immersive ways of interaction,
between whom and what...

Work
Concept Designer in a Finnish net consulting
and production company,
Satama Finland almost a year.
Special interest, web identity, of a corporate,
of an individual, identity as a concept
...an identity vs. a role.

Hobbies
Painting, photographing.
Judo practising and teaching this fascinating sport to the kids.
Language studies whenever more time, Italian, Spanish, French.
Loving Italy.

Background/Studies:
Master degree in the UIAH, Visual Communication, Graphic Design-92
Multimedia courses: in UIAH -93, in the Helsinki University,-94
and Lahti Design Institute-95

Earlier Working Experience
Producer and Graphic Designer 1994-2000
in the New Media department
of the pubblishing house WSOY.
Work, products: Media design and visual design
for the first Finnish multimedia CD-ROM product
for the home market; "CD-Facta-96, a digital encyclopedia".
Producer in Socrates-CD-ROM, a learning environement for Philosophy.
Producer and media designer (team) in "Help",
the interactive Emergency Aid learning tool.
Visual designer in "Maamme"-CD-ROM ("Our country").
A multimedia CD-ROM about Finland, its history and culture.

Producer and AD, Smile Audiovisual Oy 1986-1993;
participated into production of more than 300 different
AV programmes; multi-image shows and videos;
corporate image, but also education, motivation and advertising.